Is Anybody Buying Art These Days?
By Eric Konigsberg
Published: March 1, 2009
The New York Times
On Monday, Sept. 15, mere hours after Lehman Brothers declared bankruptcy
in New York City, Sothebys was throwing open the doors of its London
headquarters for the most extravagant sale in the auction houses
history. The sale, of 223 new artworks by Damien Hirst, brought in more
than $200 million nearly 10 times the total receipts of the previous
record-holder for a single artist, a 1993 auction of 88 Picassos that
reaped around $20 million. It was a level of consumption that, particularly
when viewed against the concurrent collapse of the financial-services
industry, almost immediately acquired a nostalgic air, the last gasp of
the art boom.
In the audience sat the men of the Mugrabi family the patriarch
Jose and his sons, Alberto and David New York art dealers for whom
the evening was not so much a transitional moment as simply another high-stakes
day at the office. The Mugrabis own what is believed to be one of the
largest and most valuable private collections of art in the world. By
their estimate, it includes more than 3,000 works. They have built the
collection over the past 25 years, since Jose, an Israeli-born fabric
merchant who raised the family in Colombia, moved his wife, Mary, and
their two sons to America and got into the art business full time.
The core of their collection is a staggering 800 works by Andy Warhol
easily the biggest Warhol collection in the world after ours,
says Tom Sokolowski, the director of the vast Andy Warhol Museum in Pittsburgh
and roughly 100 each by Jean-Michel Basquiat, Tom Wesselmann and
George Condo. At 69, Jose remains largely interested in artists with connections
to the Pop movement. Alberto and David, who are 38 and 37, respectively,
have been accompanying their father to auctions since they were teenagers,
and in recent years theyve been deputized to seek out younger
or at least living artists. It is at their instigation that the
family now owns about 150 Hirst pieces. They have also bought and sold
numerous significant works by Richard Prince and Jeff Koons.
The Hirst sale constituted a vast repository of the formerly Young British
Artists themes and tricks, greatest hits reissued with just a note
here or there to distinguish them from their predecessors. There were
skulls, butterflies, paintings of colored dots that corresponded to pharmaceutical
codings and, of course, animal and fish corpses suspended in formaldehyde
inside giant glass vitrines. Among these were a tiger shark, a calf with
18-karat-gold horns and hooves, a zebra and a unicorn which was
actually a foal with a resin horn.
A number of the tanks were plated with gold and were so heavy that the
floors of Sothebys had to be reinforced to withstand the tonnage.
The auction houses printed estimates for the pieces ran from roughly
$200,000 for small works to more than $23 million for some of the installations,
with the fat part of the bell curve somewhere in the low seven figures.
The Mugrabis were given seats in the second row and arranged themselves
according to family protocol. Alberto, the more outgoing and incautious
son, was beside Jose (He likes to sit next to our dad, and I let
him, David said). David, dispassionate and analytical, was between
his wife, Libbie, and Alberto.
They were not assigned paddles, because, as David explained, the
auctioneer knows where to look for us. Gazing across the audience
himself, though, David barely recognized anybody. Except I think
I see Bianca Jagger, and I think I saw Russell Simmons .
The family was not selling any of its holdings at the auction, but the
Mugrabis fortune is so tied to their pet artists like Warhol
and Hirst that they were rooting for a series of bidding wars.
Were not looking for bargains here, David said. Because
its very unwise as invested as we are in Damien to hope the sale
doesnt do well. We want to keep the prices up. Well try to
get some things, but wed like to see other collectors bidding high.
For the Mugrabis preferred artists, the family doesnt merely
operate in the art market; it is the market. Theyre so invested,
theyre like the casino, not the gambler, said the gallery
owner Francis Naumann, a friend. What threatens them at an auction is
not the presence of other aggressive bidders but cautious bidders.
If its good for Sothebys and Christies, its
good for us, Alberto said.
The family admitted to some unease about the front-loaded order in which
the pieces were being auctioned. Of the 56 lots on the block the first
night of the sale, the two highest-valued by far were coming early. These
were the tiger shark (Lot No. 5) and the calf (No. 13). Id
rather have, in my opinion, a little more momentum before the formaldehyde,
David said.
The first four lots sold quickly, for more than their high estimates.
The brothers put in an early bid of £380,000 (about $685,000 at
the time) on a red-and-white butterfly painting theyd been eyeing
but gave up long before it was sold (for £590,000).
Then came the shark. Alberto started trading text messages with Hirst,
who was apparently playing snooker at a pub but eager to receive a play-by-play
of the auction. Jose worried a string of black beads with his fingers
and chewed gum.
Bidding began at £2 million but quickly stalled at £3.2 million
below the low end of the houses estimate, which was £4
million to £6 million. The auctioneer, Oliver Barker, looked beseechingly
at two long tables, which were lined with perhaps three dozen Sothebys
employees, each manning a telephone to field remote bids from collectors
across the globe. But none of them proffered a bid.
Three million three hundred thousand pounds want to come
in? Barker said, repeating the challenge for nearly a full minute.
He did not want to let the piece get away so cheaply.
Not good at all, Alberto said. Jose stared wordlessly at
Barker, then turned his head to look around the room.
But before the hammer went down, a remarkable thing happened. Jose sat
up and began waving his hand, to get the auctioneers attention.
Then he motioned toward one of the phone attendants, who he could see
was still talking to somebody on her line.
Barker kept on going, and a new bidder came in. There was another lull
the piece almost sold at £3.7 million but an auction-house
staff member on another phone could be heard successfully coaxing her
bidder.
Once the low estimate was reached, a couple of other would-be buyers
bid £4.5 million, £4.6 million, £4.7 million and beyond
in no time, all the way past £8 million.
Jose caught the eye of his friend Gabriel Safdie, a Geneva-based curator
of private collections who sat nearby, and winked. You see?
Safdie said quietly. It was almost dead at 3.2. The hammer
finally landed at £8.5 million which, once Sothebys
commission and taxes were added in, translated to a £9.6 million
payout, or about $17.2 million. The room broke into applause.
Alberto received a text message from Hirst and smiled. Damien made
one of these symbols, he said, sticking out his tongue to demonstrate.
And from there, the auction was a cakewalk more than $200 million
over the next 24 hours (there was a day session the following afternoon).
The Mugrabis bid on a few pieces for which they ended up dropping out
early with a swat of a hand or a shrug at the auctioneer. Toward the evenings
end, when the brothers decided they didnt want to go home empty-handed,
they exchanged a knowing glance, and Alberto kept himself in the running
for one of the last pieces long enough to win it a small canvas
with cigarette butts affixed at £121,250.
A souvenir, Alberto said.
A few minutes earlier, Jose had been talking about the incongruity between
the days financial news and the auction frenzy, and ventured an
interpretation: When the empires fall Roman, Greek
all that is left is the art.
THE OVERWHELMING majority of the Mugrabi collection of their 3,000
works, all but about 200 at a time resides out of public view,
in two warehouses they rent, one in Newark and the other near Geneva.
Alberto said it was the only practical solution for a collection of its
size, particularly with large pieces like the Hirst tank installations.
Sadly, the whole thing has to be dismantled and drained, he
said. The sharks and the sheep need to be refrigerated.
As private dealers, the Mugrabis do not own a gallery or represent artists.
They buy or sell works in about 100 art auctions annually, nearly one
every three days (sometimes, with smaller auctions, they bid via phone).
And the rest of the time, they buy and sell through galleries and fellow
dealers.
Were market makers, Alberto said. You cant
have an impact buying one or two pictures per artist. Were not buying
art like Ron Lauder just to put it on a wall. We want inventory.
He equated inventory with liquidity: It gives you staying power.
In the commodities sector, the analogue would be making a run on a precious
metal in order to manipulate the price.
Over the coming months, the Mugrabis may lose the ability to make that
claim. After all, the art market has visibly begun to ebb. Prices
and interest dropped at the November and February auctions in London
and New York. At Christies and Sothebys big November contemporary
sales in New York, nearly one-third of the 138 pieces went unsold. Christies
total receipts of $113.6 million came in at half the low estimate of $227
million. Sothebys totaled $125 million, falling well short of its
low estimate of $202.4 million. Totals for the contemporary artworks sold
by Christies, Sothebys and Phillips in February were £43
million, down from £250 million one year before. The auction houses
have been laying off staff, and galleries in Chelsea have been shuttered.
Dealers who will be at the Armory Show, which is New Yorks pre-eminent
contemporary art sale and which will take place from March 5 to March
8, have drastically reduced their expectations from what they have come
to refer to as 2007 and 2008 levels.
Nobody knows yet what the future business of art will look like, but
price escalations on the order of Richard Princes series of nurse
paintings $50,000 in 2003, $300,000 in 2005, $1 million in 2006
and $8.4 million in the summer of 2008 are most likely not in the
picture. (In November 2008, a nurse painting with an estimated value of
$5 million to $7 million was bought at auction for $2.9 million.)
The Mugrabis, however, insist they will be able to continue doing what
they do, regardless of how the ground may have shifted beneath their feet.
Well become more like collectors and less like dealers now,
David said. More buying, less selling. Its like Warren Buffett
said a down market is when you find the bargains. Not that much
that is special has come up yet, but when it does, well be there.
One morning a few weeks ago, Alberto wandered into his fathers
office in New York as Jose was on the phone with an art dealer in London.
In Spanish, Jose was agreeing to purchase a group of five Basquiat paintings
for about $9 million and outlining the payment schedule ($5 million upfront,
with the remainder to come in half-yearly installments by 2011).
Yes, yes, buy them all, Jose said in English. His assistant
came in with café con leche on a lacquer tray, and he put his fingers
to his lips to signal to her to get his superslim cigarettes ready.
When Jose hung up, Alberto explained that the week before, they freed
up the cash for this purchase by arranging to sell a different Basquiat
of theirs, for around $2.5 million, and a Wesselmann painting for $3 million.
So theres the $5 million, Jose said. You never
know what will come up. I saw photos of the pictures, I talked to the
guy for two minutes, I buy them.
The Basquiat we sold, we had three that were practically the same
all car crashes, David, who had joined them, said. We
bought this one in 89 for $308,000 and now we sold it for more than
$2 million.
Before the economic downturn, the Mugrabis said that the value of their
collection was approaching a billion dollars. If its two-thirds
or three-quarters of what it was, just like everything else, so be it,
Alberto said in November.
Art will hold its value better than the rest of the things, better
than real estate, better than funds, Jose claimed, just before the
London auctions in February. But now he estimates that works by the top
tier of artists are worth a lot less what they were a year ago.
With so much of their money tethered to the market values of a small group
of artists, the Mugrabis hardly own a diversified portfolio. If, for whatever
reason, they needed to raise a large sum of cash in a hurry, they could
find themselves being forced to sell low.
The Mugrabis give the impression that, no matter how well they have played
the market up to now, their compulsion to buy and sell art is not entirely
rational. Back in the early 1990s, when Jose was still making his ascent,
he got a little overextended purchasing art, he said. Asher
Edelman, a financier and art dealer who is acquainted with the Mugrabis,
said that about five or six years ago, Jose told him over lunch that he
was nervous about being overinvested in art. I told
him, Look, why dont you sell off some of your collection,
stop buying, and you can lay low for a few years? and he said that
was a good idea, Edelman recalled. Then he kept on buying.
During the November auctions in New York, the Mugrabis put 30 pieces
up for sale, and Alberto said that half of them including a Basquiat
with a high estimate of $2 million went unsold. They also bought
a Wesselmann painting for nearly $1 million, $300,000 above its high estimate.
Were addicts, Alberto said. Thats what addicts
do.
THE WAY THE MUGRABIS built their collection owes a strategic debt to
Charles Saatchi, the English advertising man turned art patron. In the
1980s, Saatchi was moved to buy up multiple works by expensive artists.
Most collectors were satisfied to have, say, one great David Hockney
piece, and one great Cy Twombly and so on, but Saatchi was the first to
realize there were a dozen great Twomblys, and he could own all of them,
said Richard Polsky, an art dealer in Northern California and the author
of I Bought Andy Warhol, a book about the contemporary-art
market. But Saatchi did this with many artists, and his focus remained
on their best works, whereas the Mugrabis are indiscriminate when it comes
to their preferred artists. Theyve bought up everything Warhol
even the stuff that was considered junk, Polsky said. And
a lot of the junk has turned out to be very valuable, too.
Their business model today puts the burden of decision-making not on
taste but on whether a piece theyre considering buying will aid
their ability to affect the scarcity of the artists work. Once,
in 2006, Polsky said, he put up for auction a Warhol Flowers
painting in which he owned a stake. The estimate was $1 million,
but the Sothebys auctioneer made it clear that the Mugrabis would
be in the audience and they would like to see it get $1.5 million,
he recalled. And that was almost exactly what it ended up selling
for. The Mugrabis didnt purchase the piece. They just bid
against the eventual buyer and ratcheted the price upward.
Thats a good strategy in a rising market, said Jeffrey
Deitch, a gallerist who has bought and sold many paintings from and to
the Mugrabis over the years. In a down market, well have to
see how it works. More art that was until recently considered hard
to get will likely come up for sale, making it more difficult for the
Mugrabis to create artificial scarcity.
There were always criticisms of overpaying. At an auction in New York
in 1988, Jose paid nearly $4 million for Warhols Twenty Marilyns,
which consists of a repeated iconic head shot of the actress against an
orange background. At the time, it was the record price for a Warhol
more than twice the estimate and Jose hesitated. I had to
push his hand in the air to make the bid, Alberto recalled. I
was 18 years old. He was upset with me afterward.
I was upset but I was not upset, Jose said. People
were making fun of me. The guy from the Figaro called to ask me if I knew
what I was doing. I told him, I felt like I was buying a piece of
America.
Just last year, Jose said, members of the Abu Dhabi royal family offered
the Mugrabis several hundred million dollars for a group of
works that included the painting. It was a very attractive offer,
but we decided not to, Jose said. As long as I am here, it
will be in my home. Technically, the brothers added, nearly everything
in their collection is for sale. If we dont want to sell a
picture, we ask like three times what the estimate would be, Alberto
said.
On the circuit they travel, Alberto and David are regarded as princes
of art and commerce, but culture was an acquired taste in their household,
something they grew into alongside their father. Mary Mugrabi said her
husband was at first deeply unmoved by her interest in art. I bought
him his first picture 30 years ago, she recalled. He said:
Why? What is this for? Who cares? Previously, on their
honeymoon in Madrid, she took Jose to the Prado. He said, Who
cares? Mary said. But when he became interested, she added,
he moved so fast, I could not keep up.
That began in 1982, when Deitch, who was then an art consultant at Citibank,
talked Jose into purchasing a Renoir landscape for $121,000, as an investment.
He knew my account, Jose recalled. He started to insist
that it is good to buy the Impressionists. I said, O.K., buy me
anything you want under $100,000. They insist on sending me the
catalogs. Eventually, I begin to pay attention.
Joses parents were Syrian Jews who ran a grocery store in Jerusalem.
In 1955, when he was 16, he went alone to Bogotá to live and work
with relatives. The business of my uncle was shmattes, he
said. He began as an office gofer and did everything from selling cloth
to running errands. In 1961, he started his own wholesale fabric business
and eventually became an importer.
By the end of the 70s, the business became one of the biggest
textile merchants in Colombia, he said. At the same time,
it became very dangerous to live in the country a little kidnapping,
you have to go with a bodyguard, you have to have an armored car.
By the time his sons were around 12 and 13, he said: It became risky
to send them to school. So we go to America.
Jose struggled first in Miami, then in New York to establish
his business, which set in motion the decision to throw his time and resources
toward his new hobby. In Colombia there was no fashion, Alberto
said. My father would go to Italy and bring back last years
fabric and nobody cared the women wore dresses for three days in
a row. The business model selling out-of-date fabric
didnt work in America. So then it became art, art, art.
In 1987, Jose was at Art Basel, the annual collectors fair in Switzerland,
when he walked by the booth of a German dealer who was selling Warhol
paintings. I liked the pictures, Jose said. I told a
friend and he said, This is late Warhol not so important.
I said: I dont know what you mean. The paintings impact me.
The feeling I had before, it was nothing. Then, at that time, I
feel something.
Jose bought all four paintings in a Last Supper series for
$37,000 each (he estimates that each is worth $4 million to $6 million
today), then quickly dismantled his nascent but not-insignificant collection
by then it includedMark Rothko , Salvador Dalí, Yves Klein
and Honoré Daumier to buy Warhols, Basquiats and Wesselmanns
(His three revelations, David Mugrabi called them).
He has a good eye, but to say that this is the artwork I am going
to put all of my money into, basically overnight it took such confidence,
his friend Gabriel Safdie said. He had the belief, the capacity
to assimilate, compute all the inputs, purify it, get rid of the fat and
keep the caramel. He was buying Basquiat for $8,000 a picture, this man.
He has since sold Basquiats for as much as $6 million and $8 million.
In keeping with the janitor-to-fabric-king arc that everybody in the
family relishes, Jose loves to talk about the market trajectories of artists
he didnt invest in. In the 1960s, you could buy Warhol for
$3,000, and you could buy Richard Lindner for $30,000, he said,
chuckling. Now a Lindner is worth $200,000.
As the economic fortunes of Lindner and Warhol suggest, the art business
the selling of taste, of authenticity, of goods that can be deemed
by turns rare, innovative or irrelevant is a squishy industry,
even in the best of times. The Mugrabis cannot know how much the market
valuation of different works by different artists will rise or fall, or
whose work will rebound more quickly, or not at all, after the art market
reaches its bottom. Might Damien Hirst turn out to be the Richard Lindner
of our times?
I remember Alberto stopped by the museum four or five years ago
it was the first time hed ever seen it and I was giving
him a tour, said Sokolowski, of the Warhol Museum. Sokolowski was
struck by Albertos appraisal of a Last Supper painting.
Oh, thats beautiful, he recalled Alberto
saying. If I were you, Id put an insurance value of
$15 million on that. I said, Oh, Alberto, you cant do
that. But to them, it would become sort of a self-fulfilling science
to say everything is worth what you want it to be.
THE MUGRABI MEN ARE DARK, economically built and strikingly angular in
their features especially Alberto, who looks as if he could have
emerged from a Picasso canvas (Les Demoiselles dAvignon
period). They operate out of a small office on Park Avenue at 57th Street.
There are walls of bookshelves stacked floor to ceiling with artists
monographs and auction catalogs, but the doorway plaque and their e-mail
addresses bear the name of Joses textile business, Fashion Concepts
Incorporated. When others in the art world talk about their moves and
their taste, it is always under a collective umbrella as in The
Mugrabis dont want it or That was bought by the Mugrabis.
Its rare to see any of the three Mugrabi men without at least one
of the other two. They take breakfast together at the Four Seasons Hotel,
or lunch at the restaurant in Lever House, the landmark midcentury office
tower where Alberto and the buildings owner, Aby Rosen, have commissioned
and displayed a number of major pieces (including a 2007 Hirst installation
for which they paid $10 million). In London, they rendezvous at Aspinalls,
Joses Mayfair gaming club though Jose prefers that Alberto
play roulette at a different table. He only likes his privacy when
hes losing money, Alberto joked on the night before the Hirst
sale, as each of them frittered away thousands of pounds on each spin
of the wheel.
The sons talk about the art world as if it were the only place where
any of them was meant to function as if other environments were
not only too plain but also rigged against newcomers (and art, at least,
was rigged for them). It can sound like a vestige of their third-world
if wealthy upbringing. Alberto said that he and David went
to somewhat-obscure colleges near Boston Bentley and Babson, respectively
because they were the only schools that would take us. We
didnt know anybody. We hadnt been in this country that long.
David often chides his older brother for not having married yet and for
being a bit of a playboy. (David has two young children, lives on Park
Avenue and goes to bed early; Alberto has lavish dinner parties at his
Gramercy Park apartment and employs full-time household staff.) My
father is able to pretend not to like a picture as much as he does, in
order to get a better price, David said one day. Then he pointed
at Alberto and said, Him? David shook his head.
Alberto is much more emotional, and I admire that, Jose said
later. But sometimes you cant buy a picture because you dont
have the money. Sometimes we dont have the money, but Alberto still
buys.
David does credit Alberto for saving him from his former career as a
financial broker-dealer. I would call Alberto every morning when
I got to work, David said one day at his parents Trump Tower
apartment. I was staring at a computer, and he was going to three-hour
lunches, going to look at pictures, going to Paris. It was just much more
enjoyable.
Jose, who was in the room, smiled at his son. Much more,
he concurred.
The Mugrabis approach to art to the extent that it supports
a specific characterization combines a sort of immigrant aesthetic
with immigrant entrepreneurship. Jose described the artists theyre
fondest of as representing the true American commercial culture
(Basquiat, Prince, Koons and even the Englishman Hirst) or what
America gives to the rest of the world, like Coca-Cola and jeans
(Warhol). They almost never share their collection with museums or galleries
without charging a fee. But not much like one or two million
dollars, Alberto said. Last year, when Jose learned that a sculpture
by the Cuban duo Los Carpinteros hed just donated to the Guggenheim
was requisitioned to storage, he bought it back. From now on, if
I make a gift, I tell them, You have to expose the art,
he said.
The sheer volume of the familys collection strikes some people
as something that is in opposition to the public good. Its
not that they dont love art, Charlie Finch, a columnist for
Artnet.com, said. Theyve just been hogging everything. Come
on, let someone else in on the game. It is often pointed out by
fellow collectors that a number of patrons who own work on the level of
the Mugrabis, like Saatchi, Eli Broad and Don and Mera Rubell, have opened
museums to show off their art.
What others see as hoarding, the brothers attribute, at least in part,
to their fathers wary nature. For years, the sons endured a sort
of apprenticeship during which only their father could make decisions.
Now both of us can buy what we want, Alberto said. But
we talk everything through before we do it.
In 1998, Alberto paid around $250,000 for his first Hirst piece, a laboratory
cabinet filled with medical supplies. My father saw it and said,
What is this disaster? Alberto said. He wanted
to chop my head off. I said: Dont worry about it. This is
great. He said, No, this is not great. He hated it so
much, he made me sell in a year. Its probably worth $3 million now.
(He gave that figure in August but says its more like $1 million
today.)
Hes always asking us: Whos the next Warhol? Whos
the next Basquiat? David said. But hes skeptical
of whatever we bring him.
One such artist, George Condo, said his relationship with the family
began in the late 90s when a mutual friend brought Alberto to his
studio to look at a painting of a jazz-album cover. I remember him
saying, Youve got to meet my dad, Condo recalled.
I think he put a reserve on it, and his father wouldnt let
him buy it. But a few years later, they started buying my pieces in depth.
Condo considered it a pretty big stamp of commercial approval: Theyre
prestigious collectors. To see your own paintings in one of their apartments,
hanging next to a beautiful Basquiat it feels great.
WHEN THE DAMIEN HIRST auction ended, Jose rushed to the pulpit to high-five
the auctioneer, then departed for a quiet dinner. David and his wife did
the same. That left Alberto heading into the night through Mayfair to
find Damien and celebrate. Alberto returned to his hotel, Claridges,
where Hirst has been living for much of the past year, but was unable
to locate him. One of Hirsts assistants appeared in the lobby and
informed Alberto that the artist was with his children.
Alberto took a seat in the hotel lounge, where a party formed around
him: Diane von Furstenberg, the fashion photographer Sante dOrazio,
friends of Hirsts who had been with him, playing snooker, when the
scores from the auction came in. There were shout-outs to
others who walked by: Ron Wood, Jack Black, Ben Stiller and William F.
Ruprecht, the chief executive of Sothebys, who entered making exaggerated,
open-mouthed winks.
In one hour, 71 million pounds, he said.
They said it was Black Monday well, not for Damien,
Tony Shafrazi, a gallerist from New York, said. It was magic, it
was. It was rainbows. This proves that art is more important than money.
Damien Hirst should be running Lehman Brothers, Alberto said.
People hear my music and they say, Oh, thats your passion,
said Antony Genn, a friend of Hirsts who used to be in the
band Pulp. I say, Forget that. Music, Genn said,
is my life, and added, Damien Hirst came from nothing,
and then, with aplomb, he goes and changes the world.
Ant! Ant! Youd rather not eat than give up your art,
Alberto said to Genn.
It got late, and Alberto headed upstairs to bed before the entire crowd
dispersed. Tomorrow, I will get up, and Im going to Sothebys
for the day sale, he said. I want to buy a few more Damien
pictures.
Eric Konigsberg is a reporter for The New York Times and the author of
Blood Relation.
Copyright 2009 The New York Times Company
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